Content with Depth, Strategy, and a Dash of AI
My work lives at the intersection of story, strategy, and systems. Over the past decade, I’ve built and scaled content projects across e-commerce, wellness, poetry, beauty, hospitality, and tech — from brand storytelling and email ecosystems to product launches and thought leadership.
What ties it all together is a belief that content isn’t just words or visuals; it’s an experience. It’s how a brand earns trust, creates connection, and sparks action.
Recently, I’ve layered in AI as both a creative partner and a strategic amplifier — building custom GPTs, designing AI-powered frameworks, and training teams to use these tools to scale their voice without losing their soul. The result? Content that’s sharper, faster, and more aligned with both audience and business goals.
This page highlights a mix of client work, personal projects, and experiments that show how I approach content: equal parts creative, intentional, and future-minded.
Signal Method GPT
A tool trained in my consulting philosophy—so you can experience what it’s like to co-create with AI, not let it steamroll your intuition.
It strengthens your discernment, challenges your statements, and creates your next action through prompts, strategy mapping, and clarity questions.
Use it right and use it often, and this BECOMES your coach, consultant, and a powerful sidekick in moving through whatever you’re facing.
MY WORDS
All content on LakeEffectCo.com, email marketing, and related social media channels — an apparel & lifestyle brand celebrating the beauty & healing of nature — from 2016 to 2024.
Blog content found on weight loss and wellness clinic vivawellnesswi.com from July 2022 - August 2023.
In August 2022, I began publishing a semi-private Substack newsletter — Have a Great Now.
Site and blog copy for: whitebricksalon.com, gadisbeauty.com, danielltattoos.com, and 7 other sites I’m not as the liberty to share.
Sharing poetry on my personal Instagram, Have a Great Now poetry account, and poetry book What the Water Taught Me.
