I’m a strategist, writer, and wellness guide who works at the intersection of clarity, intuition, and execution — helping people and brands create what’s truly theirs.

My career has lived at the crossroads of business, creativity, and human potential. I’ve spent over a decade helping entrepreneurs, wellness brands, and organizations turn clarity into momentum — leading marketing and brand strategy for companies across wellness, tech, and lifestyle, and serving as acting CMO and COO for several startups. Before that, I got my start at Google, where I learned world class consumer support and community management that shaped product and marketing roadmaps. Because I caaaare, I was constantly awarded peer bonuses for user advocacy and product safety, with features now standard in some of the products you know and love.

But my path hasn’t just been linear or corporate — it’s cyclical, intuitive, and deeply human.

After leaving Google, I began freelance marketing while also building (later selling) Lake Effect Co., a water-inspired retail brand rooted in mindfulness, sustainability, and the magic of the Midwest.

Today, my work spans brand consulting, AI education, and wellness mentorship. I advise founders and companies on positioning, storytelling, and systems design while guiding individuals through frameworks for decision-making, clarity, and self-trust. Everything I create — whether it’s a marketing strategy, a product launch, or a self-work curriculum — is built around the same principle: when you’re aligned internally, you lead better externally.

My background includes certifications in Nutrition, NLP, and Life & Success Coaching, as well as years of study in behavioral science, somatics, and Kabbalistic philosophy. My personal wellness journey — from endurance training and cold swimming to hormone health and mindset work — continues to inform my approach to sustainable performance and vitality.

When I’m not working with clients, I’m likely writing for my Substack (Have a Great Now), tinkering with my upcoming app (Paradox OS), or chasing fresh air somewhere between Milwaukee and the Northwoods. I’m equal parts data-driven and daydreamer — the kind of person who’ll build your content strategy, optimize your business ops, and still remind you to take your supplements and trust divine timing.

Whether we’re building your next campaign, aligning your leadership, or mapping the deeper signals guiding your growth — my goal is always the same:
to help you move toward what’s true, effective, and alive.