Strategist. Operator. Builder.
I turn insight into decisions — and decisions into products, systems, and momentum.
I work where complexity is high and clarity is required: translating signal into strategy, execution, and results. My edge is pattern recognition with follow-through — seeing what matters, choosing cleanly, and building from there.
This is brand and innovation work for the real world.
Experience across Google, consumer brands, consulting, and zero-to-one ventures.
Most people can come up with ideas.
The harder part is deciding what actually matters and following it all the way through.
That’s where I come in.
I bring judgment, taste, and operational fluency to moments where direction matters: new products, evolving brands, and inflection points inside growing organizations. I get pulled in when teams need to decide what to do next — and then actually do it.
What I’m known for.
𖦹 Insight → execution: turning ambiguity into action
𖦹 Brand judgment: knowing what fits, what doesn’t, and why.
𖦹 End-to-end thinking: from early signal to in-market reality.
𖦹 Taste + tradeoffs: balancing creativity with commercial constraints.
𖦹 Modern tools: AI-forward, systems-minded, actually usable.
