Strategist. Operator. Builder.
I help teams figure out what actually matters — then build it.
I've done this at Google, with consumer brands, in consulting rooms, and inside zero-to-one ventures. The setup is often the same: too many signals, too many opinions, and a decision that needs to hold up in the real world.
My edge is noticing. The detail everyone walked past that turns out to be the whole thing — and then the follow-through to build around it.
Hotels, restaurants, experiences, and pretty spaces → start here.
Most people can come up with ideas.
The harder part is deciding what actually matters and following it all the way through.
That’s where I come in.
I bring judgment, taste, and operational fluency to moments where direction matters: new products, evolving brands, and inflection points inside growing organizations. I get pulled in when teams need to decide what to do next — and then actually do it.
What I’m known for.
𖦹 Insight → execution: turning ambiguity into action
𖦹 Brand judgment: knowing what fits, what doesn’t, and why.
𖦹 End-to-end thinking: from early signal to in-market reality.
𖦹 Taste + tradeoffs: balancing creativity with commercial constraints.
𖦹 Modern tools: AI-forward, systems-minded, actually usable.
