Judgment you can build from.

I work with founders and leadership teams when clarity, prioritization, and execution matter critically.

That can be early or late, calm or chaotic ā€” whenever decisions need to be made cleanly and carried through without losing momentum.

I help teams decide:

  • what to build

  • what to cut

  • what actually matters

  • how to build it

And then I stay close enough to make sure it happens.

What Iā€™m Brought In For

  • Turning insight into decisions that make the right things happen

  • Clarifying product, brand, or direction

  • Helping leaders make hard calls without overcomplicating them

  • Bringing structure to complex initiatives

  • Acting as a strategic operator when teams need movement, not theory

Not an agency. Not a hype partner. Investigator. Decision-maker. Operator. Executor

Representative Work

š–¦¹ Consumer Brand Focus & Repositioning

Worked with a growing consumer brand to simplify its offerings, sharpen positioning, and refocus the roadmap around fewer, stronger bets ā€” improving internal alignment and go-to-market confidence.

š–¦¹ Innovation & New Offer Development

Partnered with founder-led teams to identify whitespace, shape new products, and pressure-test concepts against operational and margin realities before launch.

š–¦¹ Leadership & Execution Reset

Supported leadership teams navigating growth friction ā€” clarifying roles, decision rights, and priorities so execution could move without constant rework.

š–¦¹ Applied AI for Decision Support

Designed custom GPT systems to support leadership thinking, strategy development, and operational clarity ā€” helping teams move faster without outsourcing judgment.

Ways to Work Together

Advisory & Strategic Support

For founders and leadership teams who need clarity, prioritization, and momentum. This can include focused advisory sessions, short-term audits, or ongoing support ā€” depending on what the work calls for. Engagements are designed around your goals, capacity, and current season of business. Start here.

Scoped Partnerships

For multi-layered work including direction, design, systems, and leadership.

These partnerships are custom by nature and may include product or offer design, brand and messaging work, business model refinement, AI integration, or acting as a fractional strategic partner during growth or transition.

Work is structured in defined sprints or retainers, with clear scope, cadence, and deliverables.

What Iā€™m Often Brought In To Do

  • Reposition your offers or design a new product ecosystem

  • Audit your business model for profit, precision, and energy ROI

  • Integrate AI tools and automations that actually serve your workflow

  • Build messaging, brand narrative, and customer journeys that feel good and SELL

  • Support leadership transitions, role clarity, or team communications

  • Map marketing rhythms, creative campaigns, or client experience systems

  • Act as fractional COO, CMO, or go-to gal during high-growth or restructuring periods

  • Guide cross-functional alignment between ops, brand, and people ā€” stuff that drives culture and margin

Request a Proposal ā†’